Case Study: Dove Campaign For Real Beauty ‘Amy’
In 2005, Dove commissioned a global study based on the hypothesis that women have a narrow definition of beauty. The global study - The Real Truth About Beauty found that only a startling 2% of women describe themselves as beautiful, and served as the foundation for the now award winning Campaign for Real Beauty.
Tags: study, Case, 'Amy', Campaign, Dove, Beauty, Real
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@Emmalene thank youu ^^
I like the commercial, but I dislike the parent company Unilever. Unilever owns both Dove and Axe. And while they are promoting natural beauty on one hand, they are promoting the media’s form of beauty with the other. They don’t really care about ‘real’ beauty. They care about profits. And while these commercials and campaigns are actually really good for women, until they practice what they preach and put real beauty in their Axe commercials I won’t buy into it.
@peaceowassis No one can accept you until you accept yourself. Don’t live for pleasing others. Live to be happy with who you are. Not who you think you have to be for someone else.
i have the exact same problem, but i wish a guy came to my house and waited there, but im 14 and i have never been asked out……i guess no one is ever going to accept me :’(
aww that is beautiful
Awwww so cute
AWW. That’s cute.
@midgsta Howie Beck - Don´t Be Afraid
@midgsta
Howie Beck ’s song “Don’t be afraid”
@515whatever
Howie Beck - Don´t Be Afraid
:)
@HaRrYsStArGiRl they showed us this too and i have no clue what the guys weer doin. later, the girls in my adv. showed a couple of the guys this vdieo and even they thought it was kinda cute. I LOVE IT
FREAKIN LOVE THIS VIDEO!!! they showed us this in school last year as well as a lot of others and now I’m really into the whole operation beautiful thing.
they showed this to us at school too, it is the cutest thing :)
aw!!! <333
I had to watch this video along with the other self esteem dove videos,in health at school i atcually felt great after that class :) and knew that every girl was unique in there own way, who knew that when i got home logged onto my computer that i got an email saying i have no friends, i was the ugliest girl they’ve seen and that know one likes me. Right now that person who emailed me, i have no clue who they are, but i thought this would help alittle =/ and it kinda did.
what sonngg is thiss???
I love this video. Simple, to the point & beautiful…
I love this video, it’s so sweet! :)
I hope every female who watches this video realizes that there is someone in her life that’s like Amy’s friend, and finds no physical flaw in her. We are all beautiful and are all loved, and I hope this video reminds everyone of that! :)
yeah, thats the point ; )
what song is it?
anyone see the total irony here? he thinks amy’s beautiful but shes so wrapped up in how she looks that she ignores the one guy whos nice to her and waits outside her street to talk to her?
If I got a dollar for every girl I dated who complained about her appearance, when all I saw was an amazingly beautiful girl…
I wish someone felt like that about me.
I can name more than 12…
i had 2 watch this after school for a running and self esteem club 4 girls. I think he is really sweet!
:)
That is sooo sweet!